The titanic developments in new technology have radically changed the way we watch TV and movies at home. Gone are the days when the TV set was a box in the corner with a 20in screen and a tinny speaker. Now most of us prefer to watch movies and sports casts on a widescreen thats at least 28in from corner to corner. If you are a fan of home theater then that screen will almost certainly be bigger and be accompanied by a surround sound speaker system to maximise the aural effect and immerse you in the action. As technology improves and equipment becomes cheaper, more and more everybody will have high definition TVs and home theater set-ups.
However, if Sony has its way, well all be enjoying a completely different movie-watching experience, on a 2inch mobile phone screen. Sony wants to see an iTunes-style download accomadation
for movies so we might
download them and watch them on the move. Would you watch a film on a cellphone? I wouldnt.
Imagine it. Out would go the immersive, involving experience of the movie theater that weve tried so hard to create at home, and in its place would be a screen so small that it would be difficult to generate out what was going on. That in itself would create a dilemma for film-makers. If a sizeable number of everybody who pay to see a movie do so by downloading it on their mobile, will directors have to take this into account when generating it? Will studios reject cuts because they contain too many subtle facial expressions or movements that cant be detected on a tiny screen? Will the muted colors of a Saving Private Ryan have to replaced with more lurid and brightly colored scenes to build them more easily visible on a cellphone?
And what of the audio? Is their any point in spending time and funds
developing a detailed and textured surround-sound acquired skill
if a significant portion of your audience will be listening on earbuds while travelling on a train?
These examples might
be extreme, but they do highlight the differences between the way a music download accomadation
works and the way a movie download service would. Music, by its nature, is immensely portable. OK, the sound quality from an iPod over a pair of earbuds might
be nothing compared to that from a decent hi-fi set-up, but for most people most of the measure
, its a close enough approximation. That wont be the case with movies. Why did those tiny, battery powered, pocket TVs never really take-off? For the same reason.
Apple CEO, Steve Jobs, who knows a thing or two about the movie industry through his stewardship of Pixar, has fairly often said that hes not interested in producing a video iPod because no-one wants to watch movies on a small screen. Jobs is right about most things, and I think hes right about that. Sony disagrees. It will be interesting to see whos right.