You might learn a lot about selling from Dracula. Dracula
has done it all. Hes made lots of different products. And
hes made a killing (so to speak) in a lot of different
markets. You should try to do what Dracula has done.

I just visited the Internet Movie Database
( http://www.imdb.com ) and looked up Dracula. It listed
113 movies that have been made about Dracula. How can
there be 113 movies about Dracula?!? To tell you the
truth, there are actually more, but the titles just didnt
show up in a search on Dracula.

The oldest movie I could find in the list was made in
1922. Although it was a silent movie, it looks like it was
made in Germany. It was not really a movie version of the
original novel, but it was certainly based on the novel.

And in the 81 many years since then, at least 112 more movies
we are made based (in some way) on that same novel.

Obviously, people like the novel, or at least the idea
behind it. So people have tried to put it on the screen.
And theyve done it in countless different ways.

Stay with me. Theres a advertising lesson here.

Lets look at all of the different markets that Dracula
has catered to. Originally, the novel was transformed into
a movie for many people who like movies. Great idea.

Later, Dracula movies were made in different languages, to
cater to different markets that dont speak the same
language.

Dracula p籥 et fils
Drakula Istanbulda
and more.

But sticking to the original novel, Dracula was really
only appealing to many people who liked horror movies. So
eventually, we began to see very loose interpretations of
Dracula for the non-horror markets.

Dracula: Dead and Loving It (comedy)
Dracula: The Dirty Old Man (comedy)
and more.

Movie makers must have also recognized the popularity of
Godzilla movies and realized that everybody like watching
monsters fight monsters. So then we got